Facebook friends of deceased organ donors receive updates of what the organs of their deceased friend are doing – the activities actually being carried out by the lucky recipients of their friend’s generosity.

We contacted the relatives of deceased organ donors and asked them to post updates of their activities using the facebook “what are you doing” platform. These posts inform about the actual activities being carried out by the recipients, and they could indicate, for example, that a donor’s heart is enjoying music (what the recipient is doing.)

These posts reach all of the donor’s friends – a surprising bit of news from the afterlife that can take the reader to the LifeLink page to learn more about how they too can become organ donors.

The campaign just launched in April – Organ Donation Month. Expected reach is calculated by multiplying the average 338 facebook friends each donor has, by the number of organs/tissues harvested from their bodies (up to 60). If we can post at least one activity performed by each of the recipients, the number of impacts increases exponentially.