Cannes Lions
DDB BRASIL, Sao Paulo / ORGAN TRANSPLANT ASSOCIATION / 2006
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ABTO (Organ Transplant Association) is an organisation that encourages voluntary organ transplants. According to the laws in effect, in order to authorise a donation, a potential organ donor must inform his family of his or her decision. As a way to encourage potential donors to inform their families of their wish to donate their organs, people were invited to create messages by using characters, thus showing that it is impossible for someone to communicate his/her wish after death.
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