Cannes Lions

ORGAN DONATION

DDB BRASIL, Sao Paulo / ORGAN TRANSPLANT ASSOCIATION / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

ABTO (Organ Transplant Association) is an organisation that encourages voluntary organ transplants. According to the laws in effect, in order to authorise a donation, a potential organ donor must inform his family of his or her decision. As a way to encourage potential donors to inform their families of their wish to donate their organs, people were invited to create messages by using characters, thus showing that it is impossible for someone to communicate his/her wish after death.

Similar Campaigns

12 items

Shortlisted Spikes Asia
#MyFutureIsMineToSave

OGILVY & MATHER, Taipei city

#MyFutureIsMineToSave

2016, FAR EASTONE

(opens in a new tab)