Cannes Lions
DDB BRASIL, Sao Paulo / ORGAN TRANSPLANT ASSOCIATION / 2011
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Description
The spot starts with the image of scavengers, their names and description: a bacteria (Streptomyces griseus), a larva (Dermestes lardarius) and then a fly (Sarcophaga carnaria). Finally, it reveals the image of a man, his name and real life story.
Claim: "You are already a donor. Just chose to whom"
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