Cannes Lions
ORGAN DONATION
DDB, Dubai / COMMITTEE OF ORGAN DONATION IN LEBANON / 2012
Awards:
1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
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Overview
Entries
Credits
OVERVIEW
Description
The original brief was to create the logo/corporate identity for an organ donation initiative.
Execution
When you pledge an organ, you gift someone a new life. Our design brought this simple insight tolife.
Outcome
The design helped us leverage what was intended to only be a piece of corporate identity into a tool of communication itself.
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