Unless arising from need, young people in the city of Delhi don’t even consider pledging their organs for donation. The levels of apathy are largely due to poor awareness or communication that takes a moral stand and therefore seems distant to them.The idea was to somehow reach young persons through a cost-effective medium that was ‘cool’, so they would embrace it that much quicker. And so the interactive t-shirt!

Other than cutouts of organs, the t-shirts carry no other message except the url for the Organ Retrieval Banking Organistaion – www.orbo.org In the month since the t-shirts were distributed among college students on campus, the t-shirts have become a fad, with everybody wanting one. The url printed on the t-shirt registered a record number of hits of a 200% increase, with more visitors in one week than it had in the entire year before.