In Belgium, every year 300 people die because they don't get a new organ in time. That's almost one every day. That's why the Belgian non-profit organisation ReBorn-To-Be-Alive is always looking for new and relevant ways to find more organ donors and to inform people about the problem.

These days, every big event has its own smartphone application. When the event is over, the app loses its purpose and remains unused. However, a lot of people still keep the app on their phone. We asked big event organizers to give their apps a second life in order to find people who want to give their organs a second life. Via the so-called Reborn App, people learn about organ donation and can easily sign up as an organ donor.

For a small non-profit organization without any funds it’s always difficult to get their message across. By using telephone waiting lines we not only confronted people with the problem, we also had the time to explain how easily they can do something about it, without spending a dollar.

Several Belgian companies (like: Carlsberg, Bongo, Lotus, Napoleon Games, ... ) decided to pop in on this idea and turned their boring waiting tune into a life-saving medium for one day. It’s too soon for final results but if we’ve saved one life by giving new meaning to an existing medium, this idea might be worth lasting longer than just one day.