Cannes Lions

ORGAN DONOR FOUNDATION

DUVAL GUILLAUME BRUSSELS, Brussels / ALIVE / 2009

Awards:

1 Shortlisted Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Reborn to be alive is campaigning to make everyone aware of the fact he or she has to sign up. Also with the male target audience.

Outcome

Reborn to be Alive saw a rise of donor registrations on the website during the time the ad was placed in the newspaper. We don’t know yet how many people have registered on other websites as a result of the ad.

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12 items

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Shortlisted Cannes Lions

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