Cannes Lions
OGILVY MEXICO, Mexico City / HOSPITAL SAN JOSE / 2010
Awards:
Overview
Entries
Credits
Description
The Center for Multiorgan Trasplants at Hospital San José is dedicated to procuring and transplanting organs and/or tissues to patients who require them, as well as following each case until the patient has fully recovered. It is also the Center´s mission to promote organ and tissue donation.We created a TV spot for the Center for Multiorgan Trasplants at Hospital San José, which communicates in a moving way that, when people donate their organs, they can give life to other people.
Outcome
The newly founded Multiorganic Centre increased its callings by 12% by the end of the implementation of the campaign.
Similar Campaigns
10 items