Cannes Lions

ORGAN & TISSUE DONATION

OGILVY MEXICO, Mexico City / HOSPITAL SAN JOSE / 2010

Awards:

1 Silver Cannes Lions
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

The Center for Multiorgan Trasplants at Hospital San José is dedicated to procuring and transplanting organs and/or tissues to patients who require them, as well as following each case until the patient has fully recovered. It is also the Center´s mission to promote organ and tissue donation.We created a TV spot for the Center for Multiorgan Trasplants at Hospital San José, which communicates in a moving way that, when people donate their organs, they can give life to other people.

Outcome

The newly founded Multiorganic Centre increased its callings by 12% by the end of the implementation of the campaign.

Similar Campaigns

10 items

LOVE AT FIRST SIGHT

ADK CREATIVE ONE, Tokyo

LOVE AT FIRST SIGHT

2022, AC JAPAN ADVERTISING COUNCIL

(opens in a new tab)