Cannes Lions

Organic

PUBLICIS CANADA, Toronto / CITY OF TORONTO / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Overview

Description

The City of Toronto wants residents to stop tossing food scraps in the garbage – so it doesn’t fill up the landfills. Instead, they want to remind people to put organic waste where it belongs - in the green bin – so it can be turned into compost and used to keep our gardens, parks and planet beautiful. The City asked us for some ads to help them communicate that. These are those ads.

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