In a study we conducted for the campaign, we found that sound is one of the aspects of sexual life most affected by false beliefs and prejudices. Realising sound was a powerful creative asset, we decided to use it as the main basis of our campaign.

So we invited anonymous women to share something as personal and as intimate as the sound of their own orgasms. We wanted to give a voice to “the diversity of female pleasure” and show that sex is pluralistic, with plenty of nuances, utterly different to the version depicted by the media.

To this end, we created the Library of Real Orgasms, www.orgasmsoundlibrary.com, a place where everyone is invited to record the sound of a real orgasm and share it anonymously.

Our project started with a huge study investigating how tradition, education and the media affect our beliefs and behaviours towards sex, with a representative sample of 1,565 Spaniards participating. These results were use to build our proprietary report “Fiction vs. Reality in Sex” and were the basis for our website: www.orgasmsoundlibrary.com.

Cutting-edge technology on the website then transformed the sound into “Data Art”, a unique and customised artwork for every participating woman. With all this “Data Art” we built a diverse sound gallery that paid homage to the sound of real female pleasure.

This “Data Art” was the main tool to spread the word on social media and to ensure the whole project remained on its social track.

Visitors were encouraged to create a response to our campaign by uploading their own orgasm or by taking part in the conversation by sharing “Data Art” in their social media profiles.

More than 100 anonymous women recorded and uploaded their orgasms during the first week.

The orgasms were listened more than 110,000 times over the first five days.

We reached 1,838,534 users with the hashtag #OrgasmosReales in the first week, opened up the debate that remains alive to this day.

134 domestic media outlets picked up the campaign, extending the debate to Spanish society at large.

10,000,000 people were reached by publicity, meaning an earn media value of €1,246,980

Stemming from the initiative a documentary on the subject was produced, enabling deeper exploration of the way in which fiction has influenced our sexual behaviour.