Fragrance has been associated with women for a long time, however, is it possible if a scentcan be created into an object of beauty.

By tapping into the ability to “unlock personal memories and imagination”, we designed the packaging of the limited edition body fragrance series as blank canvases, allowing individual users to have a totally unique and personalized product experience beyond just enjoying beautiful designer’s scents.Rather than labeling each fragrance with predetermined names from the brand point of view, we let the users experiences the scent, explore their triggered memories, and express their imagination with imageries and symbols most meaningful to their own personal experiences

The product range was sold out months in advance. Over 5,000 unique user-generated bottle designs were uploaded to the campaign website, and shared via social media. These were then viewed in excess of 725,000 times, spreading the power of fragrance, the power of memories and the power of idea.