The campaign draws attention with a trailer-likeTVC to promote audiences to follow the 4 episodes in the website. Audiences can help cracking the case to unlock all the episodes by learning about the products and how to get each look. All evidence they found during this case will be calculated to points and added up to reward them with a mysterious gift at the shop.

Result:

After only one week, the campaign has become a hot topic. It was picked up by national media publications, influence beauty bloggers, reached over 250,000 participations in the website. The campaign also becomes a major topic in conversation in all social networks. Of course sales increased more than 40% even in the low season of the cosmetic market.