Cannes Lions
THREE AND CO., Osaka / CHARLEY / 2014
Overview
Entries
Credits
Description
We used paper of origami which is the traditional Japanese playing or art for the packages and devised original origami instructions.
Execution
As It contains natural moisturizing ingredients from Africa such as baobab oil, so Origami Bath Soak is designed in the motif of animals of Africa. When the package opened, there is a short story of ancient African folklore.
Outcome
Origami Bath Soak has been sold at various variety stores and selected shops. More than 12,000 packs have been sold for 1 month following the release. Also, it has been shared on blogs and SNS and became topical. Because of the popularity, its sales channels have been expanded into children's departments such as children's wear and toy stores. Increasing sales, we created a lot of joyful communication between parents and children. In cooperation with an AIDS orphan support NGO for Africa, part of the sales was donated, and this product made a contribution to the improvement in recognition of the NGO.
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