The idea was to use our cans to show Colombian joy, as an inmortal icon of the celebration in Barranquillas Carnival. Through the cans, we were able to show our Colombian spirit, allowing us to connect with the consumers.

The elements that were used for this special edition are the typical characters in the Barranquillas Carnival. The special edition was in the branded cans, the most bought beer presentation during the carnival. For this special edition the 6 most famous characters of the carnival were selected and illustrated to dress the Aguila Original Cans in the Barranquillas Carnival.

Value for the brand: Aguila is the most Colombian beer in the country. Through these cans it strenghted its connection with Colombian traditions.

Value for the consumer: The Original Carnival Cans were the most sold beers during the event due to its relation to the carnival.

Reach / cultural impact: During the carnival, Aguilas Original Carnival Cans strenghted its connection with the carnival and with the consumer.