Stadium food is part of the tradition and experience

to watch your team's game at the bleachers.

After 128 days of suspended games,

the 2020 championship resumed behind closed gates.

Without fans and the main ingredient of the game's ritual:

stadium's vendors preparing delicious stadium food.

How Brahma, the largest sponsor of Brazilian football, could help Stadium's Vendors, at the same time, connect to football fans in an authentic way?

We created a customized and personalized platform

to assist the stadium's food vendors.

Connecting all fans with the stadium food they love.

We helped each vendor to promote their stadium food.

With personalized design from each team, each food, and each vendor. Packs. Posters. Posts. Videos. And visual identity.

Stadium's Food Delivery is the delivery that brings the unique food from your team's stadium to your home.

Far from the stadiums but close to supporters.

We identified each traditional food from each different team. 21 clubs from 7 different regions. With the help of the fans, we partnered with thousands of stadium vendors that sell 55 different kinds of food. So, we've created 55 different social media contents: videos and photos that helped them promote their stadium's food online. Each vendor could customize and personalize the material with their own faces and names

at posters, posts, and personalized packs.

It was data-driven in the most personalized way.

Each vendor from each team had its customized communication package. We crossed their food, with their team, and finally and foremost, how the vendor was known around the Stadium.

We identified, developed, and distributed each vendor. One by one we created a tailor-made content pack, so they could post on their social media, use the bags, boxes, posters to give to their most loyal fans and new prospects clients.

All vendors were organized on the platform.

Through the IP we could offer the fans the Stadium's Food from their region. In partnership with WhatsApp, the largest cross message platform in Brazil, as the fans chose the food, the vendors received the order instantaneously. The clients paid as soon as they received the food.

Once the idea spread, others stadium's food vendors and also street vendors saw Brahma as a true partner and someone that they could count on. Moreover, ABInBev, the owner of Brahma took this idea to other countries to their football beer. Such as Quilmes in Argentina and Corona in Mexico.

Stadium's Food Delivery Platform was an instantaneous success among football fans. Hundreds of Stadium's food vendors were already out of business and came back to the game.

The orders flooded on match days, but as the news spread, ordinary people started to order as well. Some vendors even had more orders than at their glorious packed stadium's days.

And now they had a full promotional material to advertise their meal. Finally, we could connect Stadium's Vendors to fans all over Brazil.