Cannes Lions
FULANO FILMES, Sao Paulo / VOLKSWAGEN / 2013
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We created a new product, a mosquito repellent, in order to communicate the concept of our product, the VW Touareg: the luxury off-road. Repellent by Touareg is a product for those who love luxury and adventure. The film presents the repellent in a super chic way, as if it were a perfume. Enter tagline: Repellent by Touareg. The luxury off-road. The product was sold in luxury perfume shops and online.
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