Cannes Lions

ORO

SCPF AMERICA, Miami / COCA-COLA / 2013

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Case Film
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For forty years Coca Cola has been linked to soccer. And for forty years Coca Cola has communicated “the beautiful game” using every possible angle. When Mexico made it to the final we knew that we have to come up with something special, something new, something no one had seen before.

This documentary follows the Mexican National Soccer Team in its journey to win for the first time and Olympic Gold Medal.

The day of the final we hid a camera in their dressing room and recorded the backstage of what would turn out to be the biggest moment in Mexico’s soccer history.

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