Cannes Lions

ORPHANAGE

NET#WORK BBDO, Johannesburg / CHICKEN LICKEN / 2013

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This ad follows the story of a pair of hopeful parents about to adopt a little girl from a pretty crumby orphanage, the kind of place no-one would want to grow up. However, when the hopeful adopters begin talking the little girl through some of the things she's going to get in her new home, they mention that they have pizza every Wednesday which instantly turns the girl off of being adopted. Instead, she decides to stay in the crumby orphanage because every Wednesday the orphans get Chicken Licken Slyders.

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