We took local advertising for a dentist, karate lessons and a guitar teacher and more, moved them from London to Oslo, and posted them in supermarkets, on lampposts, in phone booths and other local media around town. The posters were printed at the agency office, so the media budget was next to nothing.

Since none of the media in this campaign was in paid media, there were hardly any expenses apart from agency fees. The client experienced a rise in business during this period, though whether this campaign can claim all the honour for that is hard to decide.