Cannes Lions
SPRINGER & JACOBY, Hamburg / OSRAM / 2007
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Brief: Communicate to outdoor interested people, that the OSRAM POWER DRAGON might be the strongest torch in the world. Solution: Bunnies, dogs, birds ... who does not remember the shadowplay with a torch in youth? With the OSRAM POWER DRAGON the strongest torch in the world - today people are able to play even at distant places.
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