Cannes Lions
McCANN ERICKSON ARGENTINA, Buenos Aires / INTERNATIONAL OSTEOPOROSIS FOUNDATION / 2007
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Brief: To inform on the importance of osteoporosis prevention and treatment. Idea: We made a banner promoting the drawing of a fantastic brand new automobile. When people click to participate in the contest, the hand-shaped cursor would break a finger. Concept: Osteoporosis (Bone loss) appears when you least expect it. Be informed of its prevention and treatment.
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