Cannes Lions
SAATCHI & SAATCHI SPAIN, Madrid / NOVARTIS / 2010
Overview
Entries
Credits
Execution
OTRIVIN is a nasal spray that unblocks your nose in case of cold. With this promotional marketing action in point of sale, we want to convey that even if you’re sick, you don´t have to suffer breathing and smelling difficulties in some pleasure moments. That’s why we have created a collection of spare noses in blisters, to use in certain circumstances of daily life, when you really need it. By turning the blister around, you will discover that the fake nose has inside the nasal spray, which will allow you to breath freely again and give another chance to your own nose.
Outcome
The client was aware that they go unnoticed in point of sale and they were open to new ideas. They liked our proposal because it goes directly to solve their problem, catching also new consumer’s attention. The retailers also liked the idea because they could continue using the stands they had and also because most of the clients stopped in front of the product, attracted by the new packaging.
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