Situation: Germany’s leading online retailer, OTTO, had to increase sales of selected products.

Brief: Launch an online campaign under the slogan "OTTO Shopping Festival" that celebrates its products.

Objectives: Generate awareness for the Philips Ambilight TV and the LED Sound Couch and increase sales.

The films were posted in different lengths on social media and went viral immediately. They were supported by further social media activities and a display banner flight.