Cannes Lions
TBWA\ESPAÑA, Madrid / REAL OVIEDO / 2013
Overview
Entries
Credits
Execution
Some friends are playing ouija, one of them ask to the spirit to show itself, but the friends don't have any answer, in the end we understand everything, because those friends are asking to the real oviedo spirit and how the team still alive its impossible that it gives an answer, in that way we show that the team is still alive.
Outcome
the creative execution was relevant because all the fans of real oviedo get the message and do that the message ¨still alive¨ start to become part of the club in those important days. The originality in this spot its that even although its a soccer spot, we don't see any reference of soccer, and its a BIG jump bring together this 2 different world that connect really great in a magical way.
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