Eurobest
PUBLICIS ISTANBUL, Istanbul / TURKISH AIRLINES / 2023
Overview
Entries
Credits
Background
Turkish Airlines, Turkey's global brand, became the main sponsor of the Champions League and the grand final was to be played in Istanbul. On the way to the grand final, a communication was also wanted to be made for the Quarter Final.
Idea
THY was the main sponsor of the Champions League for the first time and the final match was to be played in Istanbul. We aimed to announce the sponsorship of our global brand and at the same time to bring the quarterfinal teams and Turkish Airlines flight destinations together in one idea.
Strategy
THY was the main sponsor of the Champions League for the first time and the final match was to be played in Istanbul. We aimed to announce the sponsorship of our global brand and at the same time to bring the quarterfinal teams and Turkish Airlines flight destinations together in one idea.
Execution
We wanted to talk about the destinations that Turkish Airlines flies to in Europe with a passion for football. Therefore, for the Champions League Quarterfinal, we said that Turkish Airlines flies to Bayern, not Munich, and Real, not Madrid. We prepared our tabletop movie with a combination of collage, stop motion, 3D and cel animation techniques
Outcome
Our movie was broadcasted on Turkish Airlines social media accounts. In total, 13,218,345 access was achieved and 34,589 interactions were created
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