Preparations started 3 months before the Final Four by monitoring Euroleague and basketball related conversation on Twitter and identifying influencers. We captured real fan experience and spread it with posts, photos, videos and Vines. We synced our content to the feed based microsite. Fans became part of the action by turning their tweets into fan banners and showed them during training sessions, games and live on TV. We also produced unique magnetic boards for tweets. Sponsorship and the project were enriched by the Activation Area located at the Fan Zone. We made micro-targeted media plans for each country that supported traffic to Final Four and optimized them on the go.

The Eye of the Fan project, within the context of sports sponsorship of Turkish Airlines, which took place during the Euroleague Final Four, broadcasted on 199 countries and reached 160 millions of people in the world. Thus, we reached a widespread awareness of the company sponsorship in a massive organization.

Facebook: 147,318,192 interaction / 44,724 clicks / 3,728 likes

YouTube: 479,488 / 366,519 unique view

Twitter: 4,520, 000 impression / 58,500 interaction

Mobile: 9,134,343 impression / 113,613 clicks