Cannes Lions
TBWA\ITALIA, Milan / TBWA / 2015
Overview
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Credits
Description
150 artists, 31 countries, more than 200 works: this is the result of the communication path that the agency and eni started in 2010, introducing a new language and establishing a persistent relationship with the artists. Our idea of energy is a photo album-work that celebrates the results of this collaboration.
Execution
150 artists, 31 countries, more than 200 works: this is the result of the communication path that the agency and eni started in 2010, introducing a new language and establishing a persistent relationship with the artists. Our idea of energy is a photo album-work that celebrates the results of this collaboration. With a custom designed hardcover, collects the most outstanding works, one on each page. The crafting turns a collection of works into a work of art. It is made with the technique of origami: the folded pages have irregular shapes that keep the book from closure. This allows to read the name of the agency on the side of the book.
Outcome
Our idea of energy shows how a strategic, well-structured and creative communication path is the best choice to make a brand grow successfully and how the agency is good at doing that in the most original and effective way.
The relation between the agency and eni has been strengthened and prolonged and the agency has acquired several new clients.
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