Amr Diab and his album launch is a vital opportunity that can not be missed, we wanted to utilize it to create an unforgettable experience for the audience with their number number one entertainment icon Amr Diab. And this time by making the audience themselves create their own content using Amr Diab's romantic hit instead of just receiving the content from us. Creating an infinite amount of entertaining content and online conversations that disrupted the internet. During the album release, we asked every engaged couple to create a video showcasing their love story using his romantic hit for a chance to win a dream wedding that Amr Diab will perform in and since then we moved the nation towards one goal "bringing Amr Diab closer to you". Every video submission posted by the audience passed an average of 1.5 million views.

We used a strategy known as Passion Point + Reason To Believe = Humanized content. With this logic, we took the passion point, which is loving Amr Diab and looking forward to all the weddings he’ll be in this summer and his summer album that will be the soundtrack of every summer moment. The reason to believe is that we are THE ONLY sponsors for Amr Diab. Our humanized content in this case was divided across what we can do for the album, what we can do to push more opt-ins and what we can do to captivate audiences across social media everywhere.