Cannes Lions
M&C SAATCHI, Sydney / OPTUS / 2007
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This campaign increased sign-ups to the SIM Backup service from an average of 250 per month to 1,232 in the first month, 2,086 in the second month, and 3,521 in the third month. On average that nets out to an increase of 900% in the subsequent months. That's an incredible 880% above the objective of 20%.
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