Cannes Lions
Our UAE
LEO BURNETT DUBAI, Dubai / GMC / 2016
Overview
Entries
Credits
Overview
Description
To create a journey that gives locals a sense of pride on National Day as two friends go in search of adventure, history and culture.
Execution
13 episodes were shot that had the two Emirati friends drive around the GMC Sierra to explore the 7 Emirates of the UAE.
Outcome
YouTube Views: 20,937
Impressions: 2,059,232
Facebook Post Engagement: 37,406
Reach:9,196,551
Twitter Engagement: 1,883
Reach: 1,781,429
The #OurUAE was among top Twitter tends on National Day
Similar Campaigns
12 items
