Cannes Lions

OUTDOOR STORE

SAATCHI & SAATCHI, Frankfurt / ROCKMOUNT / 2006

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We hear spherical music and see grainy, out of focus pictures taken with a super-8 camera.

A “creature” walks through the woods.

Something big and hairy. A human? An animal?

To this day, we don’t really know.But we do know that this big, hairy thing has just been shopping.

It is carrying two full shopping bags to its home, the woods.

The creature has been to Rockmount, the outdoor store for real outdoor fans.

Because there’s a winter sale on.

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