Cannes Lions
JANDL, Bratislava / COOP JEDNOTA SLOVENSKO / 2009
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We used a hyperbole to demonstrate that orthodox worshippers of quality groceries do not need to complicate their own lives and consume only what they prepare at home. This strict approach is making others laugh, just like the absurd situation depicted in the spot. You can get equally high quality at a substantially lower price if you buy food products with a traditional top-quality in COOP Jednota.
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