We wanted to influence this cultural behaviour and take advantage of it. How? Changing it. Making people protest for things that really worth, like the SMA.

Find someone to fight for those kids. We did i: their toys. Toys are children´s best friends, but due to the lack of strength caused by de SMA, they are not able to play with them. We decided to raise awareness of the situation bringing thousands of them together in: “OUTRAGED”, THE FIRST MASSIVE TOY PROTEST IN HISTORY.

11/06/2015 , Callao Square (Madrid), The first Toy protest in History

More than 6.000 toys came to the protest.

More than 300.000 people joined the protest.

Earned Media valued in more than 500.000€.

Appearences in every of the Spanish most popular news TV channels.

More than 51 million online impacts worldwide.

Almost 15.000€ raised in just one day.