The goal we set our selves, was to come up with an authentic art project in honour of the over 80,000 staff and a homage to their places of work. The biggest challenge was to make art out of heavy industry.

The goal to portrait people in 20 countries on 5 continents and to convey a real impression of the mood at the points of origin was set in consultation with photographer Marco Grob. Rounded off by industry recorded by the duo Hiepler, Brunier.

The book «Industrious, Marco Grob & hiepler, brunier» was published internationally and peaked in an exhibition at the «Museum of fine arts Berne» with a visitor record of 17,500 spectators. Traversing two worlds by taking cement industry to the museum of fine arts generated a lot of media attention for Holcim.