Verbatim, the world's leading storage media brand, entered the Japanese market in 2009. On this occasion, a promotional campaign was started, to familiarise the Japanese audience with the brand name, the brand concept and the company's stylish products.

By developing a unique and fast 3D engine and using texture and shader effects with a small number of polygons, we could recreate the stylish forms of the products with smooth movements in Flash. Also, by using a physics engine, the "Media Monsters" succeeded in becoming friendly and cute characters with human-like movements.

The campaign has enjoyed tremendous success. It exploded onto the blogosphere immediately through social network sites. The unique idea, smooth movements and fun concept has attracted an ever-growing number of users. To date (Mar, 2010) 50 million page views from 8 million unique users have been recorded. The campaign has also been featured on numerous news reports and blogs.