Cannes Lions
ADVICO Y&R, Zurich / WANDER / 2004
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A small boy tries to turn a somersault and fails. He grows older. Throughout his entire childhood, he continues to practise somersaulting. And never gets it right. One day, when playing football as a teenager, he scores a goal and jumps for joy: a somersault. For the first time ever, he lands on both feet-and keeps his balance perfectly! Super: Never give up.
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