The distribution plan led with earned media. 

We created key social assets from the campaign and seeded through top-tier blog and mainstream outlets related to the audience in the areas of sound, technology, innovation, design. 

We also distributed through GE's owned channels, breaking out appropriate assets tailored to the nuances of each medium (FB, Twitter, Instagram, etc).

Our campaign resulted in over 600,000 video views across YouTube, SoundCloud andGE.com. Plus, the feature video was picked up and written about by several key publications for our audience including Fast Company, PSFK, and Fleet Owner.