Cannes Lions
SYRUP, New York / GENERAL ELECTRIC / 2007
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Description
In the next evolution of ecomagination.com, Syrup has expanded the balance between information and engaging visuals. As the list of ecomagination products has expanded to nearly 40, Syrup presented the concept of a simple yet engaging site that would focus the user on the international effect ecomagination is having.
In addition to the site we created a series of spots exclusively on the web. Known as ecomagination Films, there are currently 5 spots online, with an additional 7 going live in 2007, each with a focus on a specific product and its location.
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