The construction of a wall holding Mexicans in their way to USA is the most important topic to debate in the region, and it has started its most polemic stage during this year. The threats of completely closing the land borders and making the migratory controls even tougher, have done nothing more than to promote a segregation and discrimination speech with the objective of making millions of Mexicans lose hope.

That’s why Aeromexico, the airline that joins Mexicans with the world and has taken them through borders for more than 85 years, found a way to give millions of citizens their hope back and prove them a very simple fact: there are no borders in the sky, nor walls that can hold them back. It’s an idea created with the objective of reinforcing the brand’s essential values, like unity and integration.

We demonstrated millions of Mexicans the way they can cross any wall.

How?

We used huge walls in cities of Mexico and we put billboards with Aeroméxico airplanes flying over them.

The strategic objective was, to position ourselves as the most important ally for Mexicans when crossing borders. That's why we decided to be part of the border conversation and the debate about the wall that is being built between the two countries. Respond to threats with a fact. No matter how tall or big the walls are, you can always fly over them.

That's why we selected high and large walls in different cities of the country to prove this fact to thousands of Mexicans.

We used the walls of the cities at Mexico and put billboards with Aeromexico airplanes flying through them. That way, we proved thousands of Mexicans that, as done on their own walls, our airline can take them over any other wall.

We achieved an immediate impact in the different cities where we put these billboards, same that were photographed and shared through Social Networks, and we were part of the most discussed topic in the region, catching the attention of influential media for Mexicans and Americans.