Cannes Lions
HYPER, Oslo / SPAREBANKENE / 2014
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For the first time in history, all Norwegian savings banks joined forces in a joint campaign to tell the Norwegian people that they share their financial profit to causes serving the common good. Up to 40% of the profits which the Norwegian Savings Banks produce go to “causes serving the common good” (such as: Cultural causes, Business causes, Sport, Health, and Associations). A fact that few people in Norway know about.
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