Well once we had the word, the hard work began. According to google, we had one of Unilever's most sophisticated search campaigns in the world. We created 2000 AD groups and as many as 30,000 key words. Why so many, because for each recipe we owned all the key words. We didn't need to pay for expensive word recipe, because we were always near the top in our natural ranking search results. Whatever you searched to do with a dish we were there. Seasonal, Regional, ingredients etc

Wherever consumers searched for recipes we were there. We created huge amounts of content. Up until recently there was llitle content in Polish. Us and our consumers flooded the web with recipes. We had a mobile application which was the most successful downloaded application extending our reach and our availability

We grew a facebook group of 335,000 - this was one of the biggest in Poland

We now have one of Poland's biggest food portals.

The average dwell time on our site is nearly eight minutes. Our consumers were are truly engaging with us.

We have over 250,000 downloads of our mobile application, one of the top apps in Poland.

We Believe that this is just the start.