Cannes Lions
WORK EDITORIAL, London / NIKE / 2024
Overview
Entries
Credits
Background
The brief was to create a dynamic edit including the various styles of dance to highlight Nike's involvement in this dance world.
The solution was find a way to combine the various dances and characters.
Introducing them and then blurring between them all so that it became one dance with movements that mimic or follow on, actions that seem to join.
The dances were all shot freeform so it was a question of finding interesting moments within each dance and then trying to find a jigsaw solution to fitting them all together.
Execution
The edit used resizes, speed changes and ramps, tilting and clocking shots, and lots of editing!
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