Cannes Lions
PROLAM Y&R, Santiago / GOBIERNO DE CHILE / 2014
Overview
Entries
Credits
Description
In the year of innovation the government of Chile launches "Imagina Chile", a program to estimulate chileans to use the creativity in their daily life.
For this purpose qe used the story of Mr. Jenaro Gajardo Vera, a chilean poet that using his imagination became the owner of the moon.
Execution
It is a mixture of models with 3D animations. All locations, buildings and places are real models. And all the characters are molded 3D animations. Ancient royal dainty pictures television are also used.
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