Netflix was about to launch 'Black Knight,' a dystopian drama where the air has become so polluted that people rely on oxygen from delivery men.

How can we show a life without air in an unmissable way?

To promote a dystopian series about a life without air, cylindrical shaped train pillars were turned in giant oxygen tanks along the most-polluted road in the Philippines.

To bring forth a world without air, cylindrical train pillars in Manila's most-polluted road were designed them to look like the oxygen tanks seen in 'Black Knight.' The larger-than-life tanks were connected to the masked hero of 'Black Knight' by giant tubes, making it appear like he was breathing oxygen from those tanks.

'Black Knight' became No.1 on Netflix.