Cannes Lions

ONLINE MUSIC STORE

PUBLICIS MEXICO, Mexico City / IDEASMUSIK / 2012

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A beaver is telling us the sad story of him tired of life. Things for him aren't as exciting as before, he even goes to the shrink, a pigeon shrink, that tells him everything is going to be alright, he doesn't feel that way.He also tells us about the fun things about being a beaver, but he's still tired of biting logs.Sick of all that, he changes his profession, and becomes an action stunt.An overprint text appears with:"Change the tune. Unlimited Music Streaming $5 dollars a month."Then the website of "The New Online Music Store www.ideasmusik.com.mx" appears with a speaker effect.

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