We asked, what if we treated music like a metronome for the run, helping runners keep pace and stay inspired, and over time run faster? Powered by Spotify’s massive library of songs, runners were no longer stuck with just a few purchased songs. Pace Stations take the music experience to a new level, leveraging personal music preferences to help runners discover curated playlists for motivational fuel on every run, for every runner.

Nike+ Pace Stations invite users to input their pace goal and musical preference to create a unique 100-song playlist that matches the target pace. This data informs a first-of-its-kind instructive experience that guides runners to their goals when they step in-beat to the prescribed songs helping runners around the world achieve their goals. In July 2015, Pace Stations launched in the Nike+ Running iOS App, and is available to all Spotify premium members on Nike+.

Nike+ Pace Station launched to several million active users on the Nike+ Running iOS App in July 2015 and is used everyday around the world by Nike+ runners with a Spotify premium account. Nike is now one of the most followed brands on Spotify, with more than 700,000 followers on just the Nike+ Run Club account, and Pace Station continues to help runners of all levels everywhere run their target pace and set new goals.