We created a microsite to promote Serena Williams’ signature collection from the January 2004 Australian Open. Featured under 'Shop', users can explore Serena’s collection, learn about the designs behind her trend-setting outfits and buy them online for the first time. Both the site and the AIM application feature the 'In or Out' trivia game, which quizzes Serena and tennis fans on her court moves and real-life personal preferences, such as chick flicks and musicals, and then rewards well-scoring players with downloadable wallpapers and buddy icons.