Cannes Lions
TRIPLESEVEN INTERACTIVE, Tokyo / HEIWA CORPORATION / 2008
Overview
Entries
Credits
Execution
We set our concept as “STEAL”. By introducing the “STEAL DIAMONDS” campaign, users were offered the extraordinary chance to steal a diamond. Not just virtually, they were actually able to “STEAL” the diamond by accessing the web!
Outcome
Being focused on TVs, blogs, and bulletin boards, the product has been widely acknowledged.
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