Cannes Lions
TRIPLESEVEN INTERACTIVE, Tokyo / HEIWA CORPORATION / 2008
Overview
Entries
Credits
Execution
Our concept was ‘STEAL’. Through the STEAL diamonds campaign, users were offered the experience of stealing a diamond – not just virtually but in reality through accessing the web.
Outcome
This new approach stimulated and attracted users. High numbers of users accessed the website to join in the promotion and more publicity was achieved through interest from TV, blogs and BBs
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