In all Pacifico’s history as a company, they have never built a website. Only a seemingly perpetual “coming soon” landing page. Finally the site was created, with the primary goal to remind people that there still exists a Mexico for undaunted travelers, outside the comfy resorts. In this Mexico, adventure rules and exploring is encouraged. But rather than using normal tools of travel, you explore with tools called Explorer and Safari. In this way, viewers can experience Mexico as directly as possible without actually being there. A true incarnation of the campaign’s core idea, Mexico via Pacifico.